Restraint over spectacle
Say more with less. Anything extra gets cut.
About
Founded in 2018, NOVA is an independent studio of designers, engineers, and brand strategists. For eight years we've sat with founders and product teams — turning strong ideas into experiences people can actually feel.
Our mission
Too many products lose their character in the rush to ship. We use sharper strategy, quieter design, and sturdier engineering to help partners build things that grow — and that people want to open again.
We believe a small, focused team can bring a level of craft large companies rarely can.
What we believe
Not wall slogans. Filters we actually use when making decisions.
Say more with less. Anything extra gets cut.
Taste first — then we validate with data and A/B tests.
Smooth motion, fast loads, real accessibility — that's design too.
We don't do one-off drop-offs. We partner with people who want to grow together.
Timeline
A 12㎡ desk the two founders rented. First client: a coffee brand.
Opened Hangzhou HQ, signed our first listed-company client, started shipping SaaS and global products.
Work started circulating in the international design community. The studio went global.
Team of 35, covering brand, product, engineering, motion, and content.
Expanding into AI agents and 3D interaction — new tools, new stories.
“Restraint is the only distance between us and great work.”
Awards & press
Site of the Day & Honorable Mentions
Wins in UI / UX / Innovation
Nominated in digital experience & brand
Red Dot for brand & communication design
Let's meet
A full product build or a one-off design consult — we're happy to talk.