Challenge
The line grew faster than the assets. PDP imagery and in-store counters no longer recognized each other.
Outcome
An extensible system of color, type, and photography so new launches no longer start from zero.
Brand
Petal — beauty brand visual system
A complete visual grammar for a rising beauty brand — from packaging to every digital touchpoint.
Petal
Soft, not shy.
- Client
- Petal
- Duration
- 6 weeks
- Scope
- Brand